Monthly Archives: October 2017

Digital Persuasion: Do You Really Know How?

By Tanner Wolverton, Student Representative for the Multi Housing Initiative Council This quarter’s Multi Housing Initiative Council meeting sought to teach us ways to be better digital persuaders. Erin Gargan has centered her career around the subject. A self-titled digital persuasion expert, Gargan helps companies become more persuasive digital communicators. “Digital” is anything online while “persuasion” is moving someone to action. Gargan specifically delineates between digital persuasion and in-person persuasion because the two require different strategies for success. With in-person communication, a person can rely on methods such as speech, … Read More

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